Focus on distribution of international outdoor/sports brands in Chinese market
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Specialize in managing Brand flagship stpre, multi-brand stores on Tmall, JD and other e-commerce platforms
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Specialize in new sales channel Tiktok, the Red, Pinduoduo, Groupon and Wechat as well as new product testing
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公司自2008年成立
代理国内外知名品牌20+
和众互维HOOWAY公司集合
最早成立于2008年，是中国最早引进国外户外体育用品的专业代理公司之一。在过去的几年，Hooway成功的引进了西班牙BUFF头巾，美国的BISON户外休闲腰带，美国的HYDRAPAK跑步骑行水具，意大利MASTERS手杖，美国IMPLUS集团旗下BALEGA，ROCKTAPE和TRIGGERPOINT等多个国际一线品牌。
随着中国户外运动行业的蓬勃发展，Hooway也取得了长足的进步。2010年，公司引进了科学化，现代化的商业管理机制，提出了整合品牌，完善服务的方针，开始打造“时尚户外精品配件集合店”的概念。将配件的小产品带入到商场渠道中，在西安，沈阳等试点市场获得了很大的成功，2011年经过一年的发展和沉淀，又有新的国际品牌加入。2020年公司建立了新的发展板块，集合天猫beastwill旗舰店，抖音，京东，快团团，微信以及线下渠道，专业用于多品牌引进及自有户外品牌生产销售。
2023年公司成功引进美国Klean Kanteen水壶品牌，将时尚户外运动附配件的产品线进一步丰富。
Established in 2008, it is one of the earliest professional distribution companies in China to introduce outdoor sports products from abroad. In the past few years, Hooway has successfully introduced several international first-tier brands such as the Spanish BUFF headwear, the American BISON outdoor leisure belt, the American HYDRAPAK running and cycling water equipment, the Italian MASTERS trekking poles, and the American IMPLUS Group's BALEGA and ROCKTAPE.
With the vigorous development of China's outdoor sports industry, Hooway has also made significant progress. In 2010, the company introduced an innovative and advanced business management model, proposed the mission of integrating brands and improving services, and started the concept of "Fashion Outdoor Boutique Accessories Collection Store". Bringing small products of accessories into mall channels has achieved great success in pilot markets such as Xi'an and Shenyang. After a year of development and precipitation in 2011, new international brands joined. In 2020, the company set up a new development segment, integrating Tmall's beastwill flagship store, Tiktok, JD, Pinduoduo and offline channels, which is specialized in multi brand introduction and production and sales of private outdoor brands.
In 2023, the company successfully added the Klean Kanteen water bottle brand from the United States, further enriching the product line of fashionable outdoor sports accessories.
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